MULTI-LAYERED INTERACTIVE FORMAT
The Multi-Layered Interactive Format provides advertisers a way to showcase different branded content within the video ad. By integrating portions of the brand’s web site, advertisers allow for easy engagement within the video ad unit.
Ad Selector delivers to consumers a digital ad experience that is significantly more engaging than Pre-roll. By giving viewers the option of choosing their own ad experience, advertisers immediately gain information from the viewer when an ad selection is made.
Ad Extender is a Pre-roll end slate that features a menu of options for users to engage with a brand after viewing an advertisement. Stay with the viewer beyond just the Pre-roll, and let the viewer decide how they want to interact with your brand by offering additional outlets for a viewer to engage.
Ad Overlay exposes viewers to additional brand content and allows them to engage in a way that is meaningful to them. Advertisers can gain insight when offering supplementary content, such as coupons or retail locators, and by also allowing viewers to input information for customized results.
Social Dock provides an immediate opportunity for viewers to engage with a brand by sharing the ad within their social circle and provides an opportunity for advertisers to stay with the user beyond the video ad. Advertisers also have the option of introducing viewers to their brands’ social media groups and online brand outposts.
The Branded Canvas Format delivers a unique experience to the viewer without interrupting the video ad. Advertisers can take advantage of the space surrounding the video ad player by presenting the ad in a complimentary environment. Viewers are exposed to additional information about the brand and can also engage in the most meaningful way to them.
VINDICO was selected early on as the independent third-party technology partner for an initiative to find the best ad model. VINDICO designs and develops the interactive video formats as well as focuses on tracking, serving and analyzing the success of each ad model. Currently we provide these services in the U.S., Spain, U.K. and France.