LATEST NEWS & PRESS

VINDICO UK: Think quality not quantity – why video is so vital this Summer

Date: May 9, 2012        Posted by:  Roxanne Geyer        

This summer promises to be one of the most buoyant for advertising in recent years, with brands jostling for attention during events including the Jubilee, Euro 2012 and the Olympics.  Read more…

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Data Points: Video Ads’ Greatest Hits: How We Watch Web Videos and the Ads that Surround Them

Date: May 3, 2012        Posted by:  Roxanne Geyer        

The spread of broadband and more viewing devices means more people watching online videos and more opportunity for the advertisers who want to reach them.  Read more…

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More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012

Date: April 19, 2012        Posted by:  Roxanne Geyer        

Vindico expects different creative will be developed for different lengths of content in 2012.  Read more…

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Digital Content NewFront Players: ‘TV’ Is Just a State of Mind

Date: April 17, 2012        Posted by:  Roxanne Geyer        

There’s an economic reason to go longer form online. Longer video makes ad breaks possible, which means additional ad inventory. Additionally, marketers like to use their TV creative online. A recent study by the video ad server Vindico found that 98% of the video ads are repurposed TV.  Read more…

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Completed Views More Valuable to Advertisers than CTR, say VINDICO

Date: April 13, 2012        Posted by:  Roxanne Geyer        

VINDICO say their data suggests that click-through rate should be regarded as the ‘King of False Positives’, while more value should be given to ‘completers’ who are more likely to engage with a brand.  Read more…

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New Video Ad Metric Doesn’t Have You At Hello, Suggests You Complete Me

Date: April 12, 2012        Posted by:  Roxanne Geyer        

Forget about click-through rates. When it comes to online video advertising, it’s the “completes” that count, according to new research from Vindico.  Read more…

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New VINDICO Insights Report Analyzes 30 Billion Online Video Ad Impressions to Reveal Surprising Findings

Date: April 11, 2012        Posted by:  Roxanne Geyer        

Leading video ad technology company finds viewers who watch video ads to completion are far more valuable to marketers than those who click through.  Read more…

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How Madison Avenue Is Turning the Web into TV

Date: April 11, 2012        Posted by:  Roxanne Geyer        

The web has become a lot like TV in one respect: The vast majority of video ads on the internet are simply repurposed from TV.  Read more…

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U.S. Marketers See Big Opportunity for Online Video Advertising in Europe

Date: April 9, 2012        Posted by:  Roxanne Geyer        

comScore’s recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK.  Read more…

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VINDICO Spain: ‘Agencies Should Manage Advertising, Not the Publisher,’ says EU GM Sonia Fernandez

Date: April 3, 2012        Posted by:  Roxanne Geyer        

The advertising world is being revolutionized with the development of new technologies and the emergence of new mobile devices, which is impacting video consumption.  Read more…

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