OUR BLOG

VINDICO UK – Put Your Swimsuit On

Date: February 27, 2012        Posted by:  James Grant        

Consumers are moving faster than the industry and those who expect ‘little change’ to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out.  Read more…

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VINDICO UK – The Future Is Here… Blah, Blah, Blah

Date: February 22, 2012        Posted by:  James Grant        

What a start to the year it’s been for IPTV…  Read more…

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VINDICO UK – Ten of the Best Online Ads of January

Date: February 8, 2012        Posted by:  James Grant        

Fresh off a week where ads were debuted… we take a close look and pick out our favorites!  Read more…

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A New Spin on Old Classics

Date: February 6, 2012        Posted by:  Roxanne Geyer        

Sunday night’s game revealed the latest and hottest ads we’re sure to see for the rest of the year. It made us think of the old classics and how they would perform in today’s new media environment.  Read more…

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VINDICO UK – Top 5 Trends in 2012…for the Video Space

Date: January 10, 2012        Posted by:  James Grant        

As one year starts to morph into another, it’s time for that perennial favourite – the trend predictions! Now, firstly predictions are a dark art as we all know and secondly, just like Rome, trends aren’t going to pop up …  Read more…

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VINDICO UK – Getting Online Video Right

Date: November 24, 2011        Posted by:  James Grant        

Across the VINDICO business we get to see a lot of video usage data running through our system. Mostly we aren’t at liberty to share this but it can help us point out to clients (advertisers and/or publishers alike) some interesting trends that they might want to run an official study on.  Read more…

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VINDICO UK – Decisions, decisions.

Date: November 22, 2011        Posted by:  James Grant        

Why shouldn’t we have the same choices in our online advertising as we do in other areas of our lives?  Read more…

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VINDICO UK – Is Data the New Oil?

Date: November 9, 2011        Posted by:  James Grant        

Data, the new oil apparently, at the very least that small, four letter word generates a lot of press coverage.  Read more…

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What Is More Difficult, Fighting to Get Content on IPTVs Or a Seat on a Train?

Date: October 21, 2011        Posted by:  James Grant        

It’s 6.35pm and as my, short on carriages, and over-crowded train pulls out of Waterloo, I’m left wondering whether people prefer for life to be easy, or just not too difficult.  Read more…

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Q2 2011, a High Water Mark for Video… and VINDICO

Date: July 25, 2011        Posted by:  Rami Djemal        

comScore’s video ad impression estimates for June 2011 reveal a high point of marketplace activity for the year. According to comScore, an estimated 5.2 billion ads were served during the month, up over 21% from June 2010. Since comScore began reporting in June of last year, the highest month on record remains December 2010, with an estimated 5.9 billion video ads served.  Read more…

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