The Media Rating Council was created to audit and accredit audience rating services in an effort to improve the quality of audience measurement and to help ensure accuracy and transparency. More than 115 companies, such as Time Warner, MSNBC and New York Times, are MRC members, representing a broad spectrum of the media industry, from radio and broadcast to print and online publishers. VINDICO is the first demand-side video ad server to be accredited by the MRC.
The IAB VAST Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of VAST and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.
The IAB VPAID Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of VPAID and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.
The IAB Digital Video Ad Format Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Digital Video Ad Format Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.
Publishers who are Universal Ad Package compliant self attest that they provide advertisers with at least one of the four ad UAP sizes (728×90, 300×250, 160×600 and 180×150) and that by using these sizes along, advertisers have the ability to reach the majority of that publisher’s audience.
The IAB Rich Media Creative Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Rich Media Creative Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.
TWEET, TWEET :: 
