MRC – MEDIA RATINGS COUNCIL

The Media Rating Council was created to audit and accredit audience rating services in an effort to improve the quality of audience measurement and to help ensure accuracy and transparency. More than 115 companies, such as Time Warner, MSNBC and New York Times, are MRC members, representing a broad spectrum of the media industry, from radio and broadcast to print and online publishers. VINDICO is the first demand-side video ad server to be accredited by the MRC.